{"title":"PHLX Originals","description":"\u003cp\u003eTHE PHLX COLLECTION\u003c\/p\u003e\n\u003cp\u003eStrength is not built in a day.\u003c\/p\u003e\n\u003cp\u003eIt is forged through repetition, discipline, and the willingness to continue when others stop.\u003c\/p\u003e\n\u003cp\u003eInspired by the legendary Phalanx formation of ancient Macedon, this collection represents those who hold their position under pressure, remain committed to their purpose, and refuse to break.\u003c\/p\u003e\n\u003cp\u003eNo distractions.\u003c\/p\u003e\n\u003cp\u003eNo excuses.\u003c\/p\u003e\n\u003cp\u003eNo retreat.\u003c\/p\u003e\n\u003cp\u003eOnly the work.\u003c\/p\u003e\n\u003cp\u003ePHLX\u003c\/p\u003e\n\u003cp\u003eHold The Line.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"phlx-embroidery-hoodie","title":"PHLX GHOST Embroidery Hoodie","description":"\u003cp data-start=\"254\" data-end=\"325\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe PHLX Hoodie is built on the principle of discipline under pressure.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"483\"\u003eInspired by the Phalanx formation of ancient Macedon, it represents structure, consistency, and the mindset to hold your position when things get difficult.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"625\"\u003eCut from heavyweight fabric with a relaxed fit, it is designed for everyday wear with intent. Minimal in appearance, intentional in meaning.\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"884\"\u003eThe PHLX mark is subtly embroidered in a tonal finish — matching the colour of the garment. Hidden at first glance, it reveals itself only on closer inspection. A quiet detail for those who notice. No loud branding, no excess — just restraint and precision.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"951\"\u003eThis is not clothing for attention. 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5XL","offer_id":54100841857363,"sku":"1529565_5529","price":36.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/8564\/9491\/files\/unisex-heavy-blend-hoodie-black-front-6a3d85d488c9d.jpg?v=1782417020"},{"product_id":"unisex-phlx-ghost-embroidery-tee","title":"Unisex PHLX GHOST Embroidery tee","description":"The PHLX T-Shirt is built on the same foundation of discipline, restraint, and precision that defines the brand.\u003cbr\u003e\n\u003cbr\u003e\nInspired by the Phalanx formation of ancient Macedon, it represents structure, consistency, and the mindset of holding your position under pressure.\u003cbr\u003e\n\u003cbr\u003e\nCut from premium cotton with a clean, relaxed fit, it is designed for everyday wear without distraction. 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